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Hotel SNS Communication Course Classes and Curriculum
Hoteliers with a strong SNS marketing background required in the hotel industry
Learn about hotel and SNS marketing to become a talent that can thrive in the digital society
Hotel SNS Communication Course at Japan Hotel School offers classes and a curriculum tailored to the digital society of the future. Students can aim to become the next generation of hoteliers, equipped with communication skills and social media promotion skills.
- First semester of 1st year
- Second half of 1st year
- First semester of second year
- Second half of second year
Number of class hours per year
- First year
- Second Year
- Daytime
- 1,390 hours
- 1,049 hours
Understanding the basics of hotels and social media
As part of gaining an overall understanding of hotels, bridal businesses, etc., you will acquire basic knowledge about services.
Main curriculum
Digital Communication
- Daytime
This course will build the foundations necessary for learning digital marketing.
Information Literacy
- Daytime
You will learn a wide range of topics, from basic knowledge such as how to use a PC and the Internet to risk management methods required for handling information. You will also learn basic Windows OS operations, how to use Microsoft Office, and how to operate online storage.
Hotel Overview
- Daytime
You will gain an understanding of the business knowledge required for hotel management. You will also take preparation classes for the Hotel Business Proficiency Examination.
Deepen your understanding through practical training
In addition to learning the basics of service, practical training and hotel training will be included to deepen your understanding.
Main curriculum
Social Media Operations
- Daytime
Create an Instagram account and start using it.
Content Creation
- Daytime
You will learn how to edit photos and videos, write catchy slogans and advertising copy, etc. You will acquire the basic skills to post content that conveys appeal via social media.
Accommodation Business Theory
- Daytime
You will learn about bell service and housekeeping. You will also learn how to serve guests as a hotelier, set up rooms, and make beds, giving you the skills and knowledge you need to work in a first-class hotel.
Hotel training
- Daytime
The first practical training after enrollment is the first step to learning about hotel work. You will learn the basics of the hotel and customer service while getting used to the practical training, learning the work, and practicing, which will definitely help you grow.
Learn hotel management and marketing
In addition to the basics of hotel management, you will also learn about the management department, which will give you the knowledge you need after three or five years of working in a hotel.
Main curriculum
Social Media Marketing I
- Daytime
You will learn the basics of SNS marketing and basic skills for policy-making through lectures and workshops.
Hotel Marketing
- Daytime
You will acquire knowledge that will be useful when you become a manager in the future, such as market research, financial planning, product planning, advertising and promotion, and human resource training.
Front System
- Daytime
The lessons will be conducted by operating the "Hotel Management System" that is actually installed in hotels. From check-in to check-out using the dedicated system, you will learn customer management methods and important points through practice.
Summary of the past two years
Students will gain a concrete image of what they have learned over the past two years and then move on to a culminating group research project.
Main curriculum
Social Media Marketing II
- Daytime
In collaboration with companies, students will practice their marketing skills using social media. The program will focus on group work.
Hospitality Practice
- Daytime
A variety of instructors will be on hand to teach the knowledge and skills needed to work in a hotel, including a cocktail class by a bartender and a service assistant class.
Group Research Project "Restaurant Seminar"
- Daytime
Students will improve their problem-solving skills by conducting group research and presenting their proposals based on a theme. They will work in teams to create sales forecasts and profit and loss statements, and then present them as concrete proposals.
